Full-service digital agency, Blue Collar Interactive, today announced the launch of FontFuse (http://fontfuse.WebINK.com), a font pairing design resource that allows designers to explore over 2,000 high-quality web fonts to create a font pairing that can be shared, rated and commented on. Created for leading software developer, Extensis? to showcase their WebINK? font library, this is the first web application of its kind to help designers quickly select and pair appropriate typefaces or browse selections from other users. To kick off the launch of the FontFuse website, WebINK is hosting a font pairing contest to send one lucky winner on a VIP trip for two to the 2011 South by Southwest (SXSW) Interactive event in Austin, TX.
Blue Collar Interactive developed the concept for the FontFuse website to help Extensis gain awareness for WebINK, a web font service that offers more than 2,000 high-quality fonts from 14 type foundries. Realizing that this newfound depth of fonts available on the web has made finding the right fonts more interesting and challenging for designers, Blue Collar intended to solve these challenges by creating a resource that would allow for font exploration and social sharing of font selections. FontFuse allows web designers and developers to explore the Extensis WebINK library, then use tools to quickly create their own typeface pairs. Site visitors can explore, create, share and comment on the typeface pairs and easily license the fonts that they?d like to use for their own design projects.
?Selecting the best fonts for design jobs has always been a challenge for today?s designers,? says Thomas Phinney, Extensis Product Manager for Fonts and Typography. ?FontFuse allows users to select pairs of high quality web fonts for use in headlines and body copy, and then share that knowledge with the rest of the design community.?
In celebration of the launch of the FontFuse website, Extensis announced a font pairing contest sponsored by WebINK that kicks off today, and will send a lucky winner and a guest to Austin, TX for the popular SXSW Interactive event on March 11-15, 2011. To enter, visitors simply have to sign up for an account at http://fontfuse.WebINK.com and create a font pairing from the library of high-quality web fonts. The entrant with the most community votes by the close of the contest on February 25, 2011, will win SXSW Interactive registration and airfare for two, hotel accommodations, and will be WebINK?s? honored guest at its cocktail reception at Austin?s new W Hotel on Monday, March 14, 2011. For full contest details visit: (http://fontfuse.webink.com/sxswcontest).
WebINK is a cloud-based web font rental service that gives designers access to high-quality web fonts, enabling them to use real typefaces on websites without worrying about supported font formats or font licensing issues. As a result, designers are no longer limited to the short list of fonts that work on the web, and now have the creative freedom to spec a font pairing from thousands of high quality font choices. WebINK fonts are standards-compliant, SEO-friendly, and implemented in HTML using simple @font-face CSS rule. FontFuse extends the value of WebINK by helping web designers and developers to create the best pairings.
?Typography is the cornerstone of strong visual communication and there is nothing else that currently exists for web designers and developers as a resource to create and share font pairings,? said Tom Lehmann, Partner and Creative Director at Blue Collar. ?FontFuse is a great place to learn about type, share ideas and more than anything, be inspired.?
Blue Collar Interactive handled the concept for the FontFuse website, and all branding, strategy, web design and development and advertising campaign extensions including PPC, email marketing and online advertising.
?The Blue Collar team has done what no other agency has done for me in the 15-plus years I have been hiring outside agencies?they delivered what they promised,? said Brad Dunzer, Extensis Web Technology Manager.
Blue Collar is a full-service digital agency that offers a wide range of creative and client services, web development and interactive marketing services. Their management team consists of three founding senior partners and an advisory board of junior partners that leverage a well-balanced suite of expertise to offer clients ?one-stop-shopping? for their interactive needs. Blue Collar?s gritty, hand-shake approach to creative marketing solutions, is backed by a dedication to strong business relationships through hard work, brutal honesty, integrity and trust. For more information about Blue Collar Interactive and their suite of services, visit: http://www.bluecollaragency.com.
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